Esprit [the high street fashion store to you and me] has signed up model Daisy Lowe as the face of its spring/summer clothing collection, 'edc' by Esprit.
Lowe will star alongside real-life boyfriend Will Cameron, who will front the men’s wear range.
Esprit’s casual collection will be fronted by Julia Restoin-Roitfeld [the daughter of French Vogue editor Carine Roitfeld - I didn't know who she was either...]
The edc by Esprit campaign will follow the theme of “Travelling Together”, which the retailer says is inspired by film, art and popular culture [if you guess which movie... I owe you a Pepsi] and aims to “capture the excitement of exploration and new experiences”.
The campaign images were shot by photographer Barnaby Roper in a car cemetery near L.A.
Makes me want to actually (finally) buy something from espirit.
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