Becks (the beer brand... not the footballer - i wish!) has "taken over" London. And by "taken over" I of course mean... redecorated for exposure and campaigning purposes only.
The brand has targeted and redecorated the exterior of 'hipster' hangouts based on songs by The Cure, Prince and Kraftweck (... I can't lie, i only know two out of three of those). The locations chosen were because of their iconic connection to live music, and not just because they were random hot spots in Shorditch.
The whole thing is part of Beck's Music Inspired Art campaign.
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