Confused?! Me too.
Turns out, reality tv genuis Simon Cowell and retail king, Sir Philip Green are actually buddies! Who would have thunk it.
The two are reported going into business together to start their own International Entertainment Company.
Their new company will be based in both London & LA, and will be involved in television production, talent management and merchandising, with SC focusing on the presenting and production side and SPG overseeing finances and merchandising.
Sounds like a match-made in industry-heaven to me.
But why?!
But why not... With their individual contacts and the power they have within their respected industries, put them together and they could potentially take over the world... dumn dumn dummmn!
Should be fun to see where this goes I think... Keep your eyes peeled for manufactured celebrities and lots of product placements/sponsorships.
e.g.: "oh, look, that celebrity from that reality talent tv-show has just been spotted in all the hottest clothes and all the latest fashion accessory, all available at TopShop from just £34.99" LOL!
I'll keep you posted. x
