Pepsi is releasing its Africa-and-football themed music track globally on Sunday (31 January 2010) as part of its plans to "hijack the 2010 Fifa World Cup, sponsored by rival Coca-Cola" - that's their own words, not mine. lol!
The charity song, 'Oh Africa', performed by Akon, Keri Hilson and the Soweto Gospel Choir, with proceeds (from the sale of the track) going towards charities, including Akon's Konfidence Foundation, helping underprivileged African youths.
The music video features cameo appearances from Pepsi brand ambassadors Didier Drogba and Fernando Torres.
Read more at Brand Republic