Wednesday 20 January 2010

ADIDAS WARS


Adidas has released a new advert featuring [very hott] footballer David Beckham and rap star Snoop Dogg to promote its new 'Star Wars' collection of trainers, tracksuit tops and t-shirts.

There's been so much hype around these trainers, as I suppose it combines trainer fans with Star Wars fans... which personally I think is an odd collaboration... but odd enough to work.

The collection includes images of Star Wars characters and storylines from the three original Star Wars films on classic Adidas Originals styles [Shell Tops]. The footwear from the range references the "light" and "dark" sides, Imperial forces and Rebel Alliance.

I wonder how much they had to pay to get image/name rights from Mr. George Lucas - He's rumored to be a bit of a stickler for his Star Wars brand.

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