PEACHISSIMO

Daughter of former rock star [Bob Geldof] Peaches Geldof, is the face and body of the Miss Ultimo lingerie brand.

Check out her new 'Carousel collection' for spring and summer collection.

The range is available from Debenhams stores and missultimo.com.

ARMANI: LIFE WITHOUT DAVID

Real Madrid footballer, Cristiano Ronaldo, has been unveiled his new campaign for the Emporio Armani underwear range.

I announced that the Portugese winger replaced David Beckham [sob!] as the body... I mean face of the brand - and may I just say he is not doing too bad a job of it, although his poses remind me more of Mr. Universe Muscle-man pose than a hott, sexy sports star I want *shruggs* Nice pecks though!!! *drools*

Oh, Megan Fox has also unveiled a few images for the female range of the campaign after she was named as the new female face for Armani.


However... If you're missing Becks [I know i am] have no fear because he is to launch his own personal underwear range.

A rep for David confirmed that we can expect the new range to be ready in the latter part of 2010. Whoopwhoop!!! :)