Last night, on the eve of World AIDS Day, Nike announced a new campaign in collaboration with the (RED) charity to help the fight against AIDS and HIV in Africa.
Nike will sell special red laces under the banner ‘Lace Up. Save Lives’ [rubbish name, good cause... so I can't fault you]
Footballer Didier Drogba and rock star Bono launched the initiative in London.
Football stars Joe Cole, Lucas Neill, Marco Materazzi, Andrei Arshavin, Clint Dempsey, Seol Ki-Hyeon and Denilson joined Drogba to debut red laces that they all will wear on the field to show their support for (NIKE)RED.
